Originally from the US, Howard grew up in the shadow of Disney World, so the hospitality industry always beckoned to him. Though he did a detour in the tech industry for 14 years, Howard came back to F&B in Singapore with the opening of Standing Sushi Bar in 2009. After the opening of a few more branches of Standing Sushi Bar, the restraint of traditional Japanese food was getting itchy, so Tanuki Raw was born. It was meant to be a playful departure from the seriousness of Japanese food. After time and age started creeping up, Howard opened the Japanese-inspired protein bowl shop Shinkansen, offering clean eating for those looking for something healthy. Besides the Japanese concepts, Howard runs Liberty Spirits Asia, an alcohol import company bringing in American craft spirits from small distilleries across the US. In conjunction with Liberty Spirits Asia, another tasting room and bar concept, The Secret Mermaid, offers consumers the largest American craft spirits selection in Southeast Asia.